All work
AI Knowledge Platform

Dala

A launch site for a company the internet hadn't met yet.

San Francisco2025BrandWeb designWebGLCustom AI
9,400
waitlist signups
Seed
round closed
68%
scroll-to-CTA
120fps
particle hero
The challenge
Before: Pre-launch, no online presence

Dala had a product and no presence. They needed a launch site that made a brand-new knowledge tool feel inevitable.

What Josh built
  • Built the site and brand from scratch, pre-launch.
  • A GPU particle 'collective brain' as the hero moment.
  • A manifesto scroll that sells the worldview, not a feature list.
  • Waitlist capture wired end to end.
The result

The launch drove thousands of signups and helped Dala close their seed round. (It's also the site running on the laptop in our hero.)

Visit live site
Next case study
THE1