All work
Real Estate & Leasing

THE1

An office block, leased like a fashion campaign.

Amsterdam2025BrandWeb designDevelopmentLeasing funnel
27
leasing inquiries / mo
6
floors leased in 90 days
3.4×
time on page
0→1
digital presence
The challenge
Before: No online presence for the development

A new development at NDSM-wharf was ready to lease and completely invisible online. The building existed; the internet didn't know it.

What Josh built
  • Built the development's entire web presence from scratch.
  • A bold, Swiss, colour-blocked identity you can't scroll past.
  • Numbered chapters that walk you through the building.
  • An inquiry flow that lands straight with the leasing team.
The result

Inquiries started the week it launched. Six floors were leased inside the first quarter.

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